The Goods on Healthy Fats


In the world of Nutrition, we can be bombarded with conflicting and misleading information.  I’m talking about dietary fats are not all created equal. Are you confused?

It was  1913 – reports of problems began to appear—problems like increased heart disease, increased cancer, growth problems, learning disorders and infertility—P&G worked behind the scenes to cover them up. One scientist who worked for P&G, Dr. Fred Mattson, can be credited with presenting the US government’s inconclusive Lipid Research Clinics Trials to the public as proof that animal fats caused heart disease.  The truth about the dangers of trans fatty acids in foods like Crisco is finally emerging. Perhaps that is why P&G decided to put their flagship product up for sale. Continue reading FREE PDF- click link  The goods on fats



Pendleton, Susan C, “Man’s Most Important Food is Fat: The Use of Persuasive Techniques in Procter & Gamble’s Public Relations Campaign to Introduce Crisco, 1911-1913,” Public Relations Quarterly, March 22, 1999.

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